Turning Head Tilts into Skincare Picks—An Augmented Reality Experience That Shines
Pond’s wanted more than a pretty filter—they wanted personalized skincare discovery that felt intuitive, immersive, and mobile-first. The audience? Digitally savvy Filipinas aged 25–44, deeply engaged with social media, beauty content, and mobile experiences.
The brief:
“Design an interactive AR ad that delivers real-time personalisation while keeping the user experience playful and frictionless.”
Strategic Approach
I approached this like a micro product build, not just a one-off AR activation. My focus was on:
Behavioral UX: Leverage mobile-native gestures like head tilts for a surprising, delight-driven interaction model
Product Matching Logic: Turn responses into relevant skincare recommendations using a decision-tree flow
Brand Integration: Embed visual product cues within the experience—no hard sells, just natural moments of brand discovery
Research and Insights
Through audience research and regional behavior analysis, we uncovered:
AR experiences significantly increase time spent and memorability
The target audience appreciates visual proof of product benefits
High smartphone usage in the Philippines = ideal platform for real-time, mobile-only campaigns
These insights shaped everything from interaction timing to visual aesthetics to the tone of the final UI.
Design Execution
I developed a fully responsive ad flow using real-time AR facial mapping:
A high-fidelity AR filter tracked subtle head tilts to register “yes” or “no” responses
A 5-question flow surfaced personalized skincare recommendations from the Pond’s product range
Once completed, users could:
→ Take a selfie with their recommended product
→ Share it on social media
→ Tap through to eCommerce for purchase
Every visual element—from UI framing to filter glow effects—was designed to feel premium yet playful.
Real-Time Ad Experience
The final experience delivered:
Seamless onboarding (no app download required)
An emotive decision-making journey using body language instead of buttons
Clear CTAs that didn't interrupt the fun—commerce woven into interaction
Real-time face tracking that adapted dynamically to every user
Results
Mobex 2024 Awards
The campaign was a success both creatively and commercially:
Silver Winner at Mobex 2024
Best Use of Interactive Media / AR & VR
Best Mobile Campaign for a Specific Audience