Ponds Glows with Augmented Reality on Mobile
I developed an interactive AR mobile ad where users answer 5 lifestyle questions by tilting their heads to indicate "yes" or "no." The AR filter then offers personalised skincare recommendations based on their responses. Users can engage further by taking selfies with the recommended Pond’s product, sharing on social media, or making a direct purchase through an eCommerce link.
Client
Unilever PondsYear
2023
Research and Insights
Target Audience:
Demographics: Filipinas aged 25-44
Behavior: Highly engaged with mobile devices, frequent social media users, interested in beauty and skincare products.
Key Insights:
AR experiences are highly engaging and can significantly enhance user interaction.
Filipinas value visual demonstrations of product benefits.
Mobile advertising is an effective channel to reach the target audience due to high mobile penetration in the Philippines.
Design Mock
I crafted an ad flow using advanced AR technology to develop a highly realistic filter that adapts to the user's face in real-time. This dynamic filter not only creates a sense of depth but also responds to head tilts, enhancing the interaction to be both engaging and intuitive for the user.
Real-Time Ad Experience
I created a full walkthrough of the Ponds Glows with AR on Mobile campaign, featuring an interactive AR filter that provides personalized skincare recommendations. The experience highlights seamless user engagement and real-time interaction.
Results
Mobex 2024 Awards
Our Ponds Glows with AR on Mobile campaign won silver at Mobex 2024 for Best Use of Interactive Media / AR & VR and Best Mobile Campaign for a Specific Audience, showcasing our innovative AR engagement and personalized experiences.