Chalk House of Children
Chalk House of Children is a modern early education center embracing the Montessori method. Here, learning is experiential, recognizing children as active, creative, and independent thinkers. Teachers create personalized learning plans and support each child's growth, ensuring a nurturing and holistic educational experience.
Client
Chalk HOCYear
2020
Illustrations
Children of Chalk
At Chalk House of Children, we created whimsical illustrations of kids turning cardboard boxes into rockets and ships. These images highlight creativity and sustainability, showcasing how imaginative play with eco-friendly materials fosters both fun and environmental awareness.
Logo Conceptualization
Hand Drawing on a Slate: Symbolizes creativity and learning.
Abacus on a Chalkboard: Merges traditional education with modern design.
Word "CHALK" on a Chalkboard: Simple, vintage school vibe.
Visual Elements
Chalk-like textures and doodle patterns.
Icons and illustrations reflecting learning and creativity.
Final Logo Design
The logo features "CHALK, house of children" on a square chalkboard with a chalk icon. It adapts to light and dark backgrounds with text-only or colored versions for different uses.
Stories and Reels
Consistent use of chalk's yellow and icons, with the logo in the center for every story, and using child-centric images and real-time images of children while hiding their faces to ensure privacy.
Social Media Graphics
Consistent use of chalk's yellow for the background and chalkboard for content-led Instagram posts, along with icons and the logo in the corners of each post.
Identifying Our Target Audience
Through research, we identified that our target audience consists primarily of working mothers. These mothers need a school that is conveniently located near their workplace and meets their goals for sustainability, nutrition, and holistic child development. They seek an environment that ensures their child experiences the right balance of play, creativity, and learning.
Animated Video Explorations
I created an engaging intro for the Chalk House of Children webpage. The animation starts with a chalkboard, featuring a hand-drawn effect and the sound of "Chalk, House of Children" being written on it. This resonates with how teachers introduce themselves, evoking nostalgia for parents.
Conclusion
The Chalk House of Children project showcased the blend of creative design and educational philosophy through a unified brand identity, engaging website, and effective collateral.
Although it had to close due to the COVID-19 pandemic, the project provided valuable insights. I planned to enhance it with photoshoots, videos, murals, and interactive elements, and am now eager to apply these experiences to future projects fostering creativity and holistic learning.