Mastering InApp Gaming

Mastering in-app games for digital advertising uses gamified ads to boost user engagement. By incorporating brand elements into short games, users earn points or redeem coupons, driving awareness and interaction. Gamified ads outperform traditional formats, maximizing brand impact and engagement rates.

InMobi Technology

Client

Year

Inspired by 90's retro wave games, I animated each ad format to showcase their effectiveness. By using shapes as placeholders, I demonstrated how game mechanics can blend with various products. This approach helps brands see how each format can boost engagement and connect with their audience.

Effective Gamification Formats

Through research and testing, I identified the most engaging formats tailored to user preferences.

Master Collector

Users are prompted to tap various elements within the ad, accumulating points or rewards for each successful collection.

Drag Master

Users drag objects to their designated locations, testing their spatial awareness and problem-solving skills.

Goalie

Users swipe to score goals, testing their reflexes and earning points for each successful block.

Catcher

Users swipe to catch falling objects into a basket, challenging their coordination and rewarding accurate catches.

Sharp Shooter

Users tap to shoot targets, testing their precision and earning points for hitting bullseyes.

Tic Tac Toe

A classic game embedded within the ad, engaging users in a timeless battle of strategy and wit.

Shape Tracer

Users trace shapes or patterns within the ad, promoting interaction through precision and accuracy.

Rad Racer

A unique racing game where players race to the finish line by collecting orbs and brand elements in realistic environmental settings with a perspective view.

Guess d Word

A word guessing game where users are challenged to decipher a hidden word through clues or images.

Mix & Match

Users match corresponding items or images within the ad, promoting visual recognition and memory retention.

Spin the wheel

Users spin a virtual wheel to reveal prizes or rewards, adding an element of chance and excitement to the ad experience.

Stack

The user swipes to collect and stack objects, building a tower until it tumbles down when a stack is missed.

Fly high

Inspired by "Flappy Bird," the user taps to keep the object afloat and avoid obstacles by continuously tapping on the screen.

Blaster

A ray laser gun representing the brand product appears, blasting away oncoming objects with a tap.

Bubble Shooter

In the game "Bubble Shooter," the user shoots colored bubbles to match and pop groups of the same color.

Slicer

In the game "Slicer," the user slices flying objects with a swipe to earn points.

Puzzle

Users solve puzzles within the ad, fostering cognitive engagement and rewarding correct solutions.

Crusher

In the game "Crusher," the user matches and crushes colourful candies to clear levels and earn points.

Pacman

In the game "Pac-Man," the user navigates a maze, eating pellets and avoiding ghosts to score points.

Slots

In the game "Slots," the user taps to spin reels to match symbols and win rewards.

Conclusion

Through the strategic integration of gamification formats in in-app RM ads, my case study highlights the unparalleled effectiveness of interactive experiences in enhancing user engagement and brand impact.

By prioritising user interaction and enjoyment, brands can create memorable ad experiences that resonate with audiences, ultimately driving tangible results and fostering long-term customer loyalty.

Successful Game Conversions Using These Formats

By applying these identified formats, I've achieved remarkable game conversions. Each format's design and mechanics were tailored to resonate with users, driving higher engagement and effective interactions with the brand. The results highlight the power of well-crafted gamified ads in capturing user interest and boosting conversions.