We turned “Should I?” into “Hell yes!” with a scroll-stopping AR hair color experience.
Choosing a new hair color? Kinda terrifying.
Especially when it’s bold, fiery red.
L’Oréal Professionnel wanted to help users see their red-hair era before committing to it IRL. The solution? A slick, instant AR try-on that said:
“Yes, this will look good on you—go for it.”
As Art Director and UX designer, I got to fuse tech, beauty, and confidence into one compact experience.
Built a mobile-first try-on journey with Banuba AR
Designed all UI, motion, and storytelling touchpoints
Translated complex tech (ODS, DM5...) into clean, visual, bite-sized beauty
Layered in brand “luxury” with intuitive UX
I didn’t just slap a red filter on and call it a day. This was precision AR that responded to each user’s face shape, hair volume, and tone.
Here’s what I built:
Tap to Try-On: Instantly see every iNOA red shade on you, in real-time.
Flattering Tones: Each shade optimised for Indian skin tones—no weird orange halos.
Selfie Moment: Loved your red? Snap it, save it, show it off.
Salon Locator: Ready to go red for real? We help you book your glow-up.
The Design
I kept the UI as chic as the shades—think sleek product carousels, glowy overlays, and confidence-first copy.
This wasn’t about selling hair dye. It was about giving users that “OMG this actually looks amazing” feeling.
Results
Clicks: Over 119,413 clicks achieved on the “Try Now” CTA.
Engagement:
“Try Now” engaged 38,000 users with a 32% engagement rate.
Page views reached 80,000, achieving a 67% engagement rate.
User Feedback: Positive reception for the visually rich, seamless, and interactive design.