iNOA Reds: Transforming Hair Trends with AR
As the Art Director and Designer for the iNOA Reds campaign, I created an immersive AR Virtual Try-On Experience in collaboration with Banuba, integrating their API into our ad server. The experience addressed user concerns about hair color suitability and health by leveraging face-tracking technology, interactive selfie features, and a store locator tool. This seamless and personalized journey allowed users to visualize red shades in real-time, elevating the brand’s position as a leader in professional hair color.
Client
L'Oréal ProfessionnelYear
2024
Key Highlights
Banuba Integration: Partnered with Banuba to leverage their advanced AR technology for face tracking and real-time virtual try-ons.
AR Hair Color Filter: Designed an intuitive interface that let users try on various red shades seamlessly. The visual design ensured that the colors complemented Indian skin tones for a natural, appealing look.
Interactive Selfie Feature: Crafted a user-friendly interface for capturing and sharing selfies, encouraging social amplification.
Store Locator Integration: Developed a clean, engaging design to help users find the nearest salon offering iNOA Reds.
Educational Visuals: Integrated animations and graphics to highlight iNOA’s patented ODS and DM5 technology for superior results and improved hair health.
Design Mock
Creative Approach: Balancing high-end aesthetics with user-centric design, I crafted a visually striking yet approachable experience. Bold reds were complemented by modern, clean typography and layouts to resonate with the target audience.
Collaborative Process: Worked closely with developers to ensure seamless integration of design elements into the AR technology. Paid special attention to maintaining visual fidelity across mobile platforms.
User Guidance: Designed intuitive guides and interactive elements to simplify the AR try-on process, ensuring maximum engagement and satisfaction
Execution
Creative Approach: Balanced high-end aesthetics with user-centric design, ensuring a visually striking and approachable experience.
Seamless Technology: Collaborated with developers and Banuba to ensure smooth API integration and visual fidelity across mobile platforms.
User Guidance: Designed intuitive instructions to simplify the AR try-on process and maximize user engagement.
Results
Clicks: Over 119,413 clicks achieved on the “Try Now” CTA.
Engagement:
“Try Now” engaged 38,000 users with a 32% engagement rate.
Page views reached 80,000, achieving a 67% engagement rate.
User Feedback: Positive reception for the visually rich, seamless, and interactive design.